Servero
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Everything, nothing more.

Short guides that get you shipping. Long references when you need the detail. Copy-paste snippets for every stack.

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Overview

Introduction

Servero is a server-side tracking platform that forwards conversion and behavioral events from your site to ad and analytics destinations without relying on browser-side pixels. Ad blockers and iOS tracking prevention strip those pixels — server-side tracking survives both.

Pick an integration path based on your stack. Most teams are live in under 30 minutes.

Choose your integration method

Containers

Drop-in tag containers managed inside Servero — no GTM required.

Custom Loader

A first-party loader script for full control over event firing.

Full Control

Server-side API

POST events directly from your backend over HTTPS.

Cookie Keeper

Persist first-party identifiers across navigations and sessions.

Step 1

Installation

Create a container from the dashboard, then paste the generated snippet into the <head> of every page you want to track.

html
<script async src="https://cdn.servero.io/c/YOUR_CONTAINER_ID.js"></script>

Reload the page and confirm the loader appears in your network tab. The first event is usually visible in your container's live view within seconds.

Create your first container

Step 2

Domain Setup

Connect a subdomain you own (for example m.example.com) so requests originate from your own domain. This makes tracking first-party and resilient to cross-site cookie restrictions.

  1. 1Open Domains in your dashboard and add the subdomain.
  2. 2Add the CNAME record shown by Servero at your DNS provider.
  3. 3Wait for verification — TLS is provisioned automatically via Let's Encrypt.

Want Cloudflare WAF and DDoS protection on top? See the Cloudflare setup guide.

Step 3

Platform Config

Connect the destinations you want events forwarded to. Each destination has its own credential format; Servero validates the configuration before you can publish a container.

DestinationCredentials needed
Meta Conversions APIPixel ID + Access Token
Google Analytics 4Measurement ID + API Secret
TikTok Events APIPixel Code + Token
LinkedIn CAPIPartner ID + Token

See all integrations for the full list of supported destinations.

Integration

Containers

A container is the unit of configuration in Servero. It bundles the loader, your event mapping, and the destinations to forward to. You can run separate containers per environment (staging vs production) or per brand.

Each container gets its own container ID, snippet URL, and credential set. Changes to one container do not affect others.

Billing

Plans, coupons & pricing

The live catalog and checkout live in the dashboard. You can apply optional coupon codes at container creation, upgrade, or renewal. The public pricing page calculator loads the same request tiers as the product when the API is reachable.

Full billing guide (app docs)

Integration

Custom Loader

For teams that need finer control over when and how events fire, Servero exposes a programmatic loader. Push events from anywhere in your application — after consent is granted, on a button click, or from a custom hook.

javascript
window.servero = window.servero || [];
window.servero.push({
  event: "purchase",
  value: 49.0,
  currency: "USD",
  order_id: "1024",
});

The queue is flushed as soon as the loader initialises. Events pushed before the script loads are buffered and replayed automatically.

Integration

Server-side API

Forward events directly from your backend — useful for purchases confirmed after the user has left the page: delayed payments, async fulfillment, refunds, or subscription renewals.

bash
curl -X POST https://api.servero.io/v1/events \
  -H "Authorization: Bearer $SERVERO_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "container_id": "ctn_abc123",
    "event": "purchase",
    "value": 49.0,
    "currency": "USD",
    "user": { "email_hash": "sha256_of_email_here" }
  }'

The email_hash field is hashed on your server before sending. Servero never receives raw PII.

Downloads

Templates & Snippets

Pre-built snippets for the most common stacks are available inside the container detail view in your dashboard. Open any container and copy the version pre-filled with your credentials.

Shopify
WooCommerce
Next.js
Laravel
WordPress
Webflow
Open your containers to copy snippets

Tools

Debugging

Every container has a live event stream. Open it while you trigger events on your site to confirm the payload, the destination response, and identifier resolution in real time.

Failed deliveries are retried with exponential backoff for up to 24 hours. Persistent failures surface as a notification on your dashboard so nothing goes silently missing.

Tip:Include your container ID when contacting support. That's usually enough to reproduce any delivery issue on our end.

Help

Contact Support

Stuck on an integration? Real engineers answer support tickets — not bots. Average reply under 47 minutes on business days, often from the person who wrote the feature.

Open a support ticketBrowse FAQ