Servero
Servero.io
Free Tools

Free tools for server-side tracking

Calculators, scanners, and generators to evaluate, diagnose, and fix your tracking stack. No signup required.

Calculator

sGTM Server Cost Calculator

Compare DIY GCP/AWS, Stape.io, and Servero pricing. See your exact savings per year.

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Calculator

Ad Blocker Revenue Impact Calculator

Discover how much revenue you're losing to ad blockers and how sGTM recovers 60-80% of it.

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Calculator

Tracking ROI Calculator

Calculate the projected ROAS improvement and annual ROI of implementing server-side tracking.

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Generator

UTM Builder (Enhanced)

Generate UTM-tagged URLs in bulk. Includes sGTM UTM preservation tips and GA4 campaign group support.

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Scanner

Website Tracking Health Checker

Scan any URL for GA4, Meta Pixel, GTM, sGTM signals, TikTok, Google Ads, Consent Mode V2, and more.

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Scanner

Meta CAPI Event Quality Checker

Check if Meta Pixel, CAPI, deduplication, and EMQ are configured correctly on any domain.

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Scanner

Consent Mode V2 Checker

Scan a URL for Consent Mode V2 signals, compliance score, and sGTM compatibility.

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Generator

GTM Container Template Generator

Select platforms and CMS to generate downloadable, pre-configured GTM web + server container JSONs.

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Calculator

Cookie Deprecation Impact Calculator

Calculate revenue at risk from 3rd-party cookie deprecation and see exactly how much sGTM recovers.

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Calculator

POAS Calculator (Profit on Ad Spend)

Calculate POAS, ROAS, profit margin, and break-even ROAS. See how server-side tracking improves POAS optimization.

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Generator

GA4 Measurement Protocol URL Builder

Build GA4 MP hit URLs and curl commands for server-side event testing. Includes debug endpoint validation.

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Calculator

Cookie Lifespan Calculator

See how Safari ITP, Firefox ETP, and Chrome restrict your cookies. Compare effective lifespans vs. sGTM 1st-party cookies.

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Generator

sGTM Event Schema Validator

Paste any server-side event payload to validate it field-by-field against GA4 MP and Meta CAPI schemas.

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Generator

Data Layer Inspector

Paste your dataLayer.push() object to validate it against GA4, Meta CAPI, and GTM schemas. See exactly what sGTM would receive.

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Generator

Tracking Stack Wizard

Answer 4 questions to get a recommended tracking stack diagram and implementation checklist for your business.

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Scanner

GTM Tag Auditor

Scan any URL for GTM tag health: detect all firing tags, consent mode gaps, and duplicate risks. Get a tag hygiene score.

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