Server-side B2B conversion tracking for LinkedIn Ads — enriched lead events, LinkedIn ID (LiId) capture.
LinkedIn's Conversions API with SHA-256 hashed email, hashed LinkedIn member ID, and offline conversion upload. Critical for B2B SaaS that tracks demo bookings and enterprise deal closure.
Salesforce, HubSpot, Pipedrive hooks — push closed deals to LinkedIn up to 90 days post-click.
LinkedIn member IDs from URL parameters hashed before send — compliance-safe.
Email + name + company hashed and matched to LinkedIn profiles for 3-5x better ROAS visibility.
Standard LinkedIn Conversions API events mapped automatically. Custom events supported via the same endpoint.
Average time to live: under 15 minutes.
Conversions > Track conversions > Conversions API > Generate token.
Each LinkedIn conversion rule gets a Servero route — one container, many rules.
Push closed-won deals from your CRM through Servero to LinkedIn for full-funnel CAC.
fetch("https://track.yourdomain.com/capi/linkedin", {
method: "POST",
headers: { "Content-Type": "application/json" },
body: JSON.stringify({
conversion: "urn:lla:llaPartnerConversion:123456",
conversionHappenedAt: Date.now(),
user: { email: hashedEmail, firstName, lastName, companyName },
conversionValue: { currencyCode: "USD", amount: "249.00" },
}),
});B2B buyers use Chrome with ad-blockers more than consumer audiences. Server-side recovers 40%+ of demo-book events on average.
Yes — webhook from your CRM into Servero; Servero forwards to LinkedIn with matching email hash for attribution up to 90 days after click.
Set up server-side tracking on your first-party domain in under 24 hours. Every feature included. No surprise add-ons.
No credit card · Cancel anytime · GDPR compliant
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