Servero bundles 31 server-side tracking power-ups, 6 native ad-platform CAPIs, a pre-wired GTM template, and a WooCommerce plugin into one container. Flip what you need from a single dashboard — no redeploys, no YAML, no DevOps.
Other sGTM providers charge extra for every feature. Servero bundles every module on every plan — ready to flip on from a single dashboard.
Automatic CNAME + SSL on your subdomain. Ad-blockers see your own domain — your tracking is invisible to extensions and ITP.
Extend identity cookies from 7 to 365 days across iOS Safari and ITP.
Recover fbclid, gclid, msclkid, ttclid across sessions and landing pages.
Built-in GDPR / CCPA / DPDP with geo-based defaults, banner, and region routing.
Real-time feed of every routed event with status and latency per destination.
Global CDN routing keeps p99 request latency under 50ms.
Every power-up ships on every plan. Flip what you need from the dashboard — no redeploys, no YAML, no Docker rebuilds.
Filter Googlebot, Bingbot, and crawlers by user-agent regex + CIDR before they pollute metrics.
Ingress-level validation and enforcement of Google's Consent Mode v2 — strict or lenient.
Auto-persist gclid, fbclid, ttclid, msclkid to first-party cookies (90-day TTL), re-inject on later events.
Persist Meta fbp/fbc, _ga and friends as first-party HTTP cookies across long sessions.
Inject country, region, city and timezone from your edge into every event payload.
SHA-256 hash or truncate IPs before they reach ad platforms, GDPR-clean.
Expand device, browser, OS into structured fields for richer segmentation.
Inject authenticated user_id from your session into every tag fire.
Optional artificial latency for A/B comparing server- vs browser-side attribution.
Whitelist search-engine crawlers so they can index while humans are protected.
Detect ad-blocker presence on the client and annotate events server-side.
Originate _ga, _fbp, _fbc, _ttp from the server when missing — bypass ITP and extend attribution windows.
Generate a stable event_id header so Meta CAPI and other platforms dedupe browser + server events cleanly.
Drop a configurable percentage of events to control downstream cost while preserving statistical signal.
Deny-list IPs and CIDR ranges from ever being counted.
Drop traffic from specific country codes at the edge.
Strip x-gtm-server-preview and debug headers from live traffic.
Verify incoming /collect requests carry a valid HMAC-SHA256 signature — reject unsigned or tampered traffic.
Token-bucket throttling keyed by client_id or IP. Returns 429 when exceeded.
Override the default GTM loader URL — stealth mode on your brand's domain.
Multiple first-party CNAMEs per container — agency + multi-brand setups.
Only process events during configured time windows per weekday + timezone.
Host Meta Pixel, gtag.js and third-party scripts on your own domain.
Deterministically assign and persist an experiment variant via cookie + header for downstream tags.
Fan-out a copy of each event to Slack, n8n, or a custom backend. Fire-and-forget.
Transform Shopify and legacy XML feeds to JSON for easy ingestion.
Push profit-on-ad-spend metrics back into Meta & Google automatically.
Normalize and SHA-256 hash email/phone/address before forwarding — required for Meta CAPI, Google Enhanced Conversions, TikTok EAPI.
Hash email into a stable user_id and merge anonymous + known sessions across devices.
Route EU-origin traffic through an EU-only egress path — personal data never leaves the region.
Stream raw events to BigQuery, Snowflake, or S3 for analytics-team access.
Paste your platform token once, Servero maps events, hashes PII, deduplicates with your browser pixel, and routes everything server-side.
Deduplicated with your browser Pixel via event_id. Hashes email, phone, fbp, fbc, gclid client + IP before transmit.
Measurement Protocol v2 with session stitching, item array support, and full ecommerce parameters.
Persists ttclid across sessions via Click ID Restorer. iOS 14.5+ attribution preserved server-side.
Targets the li_fat_id cookie and LinkedIn Campaign Manager conversions. Useful for B2B pipelines.
ScCid persistence + hashed PII. Recovers iOS 14+ conversions that Snap Pixel drops.
Hashed email + phone + gclid for first-party conversion uplift. Works with smart bidding.
Need X / Twitter, Pinterest, Reddit, Criteo? Custom HTTP gateways are one power-up away. Ask us
Set up server-side tracking on your first-party domain in under 24 hours. Every feature included. No surprise add-ons.
No credit card · Cancel anytime · GDPR compliant
Tell us about your traffic. We'll spin up a sandbox and walk you through DNS in a single call.
