Conversions API

TikTok Events API
Server-side, in 15 minutes.

Ship purchases and leads straight to TikTok Events API 2.0 — deduplicated with the Pixel, iOS-proof.

TikTok's Events API 2.0 endpoint with full event_id deduplication, ttclid capture, Advanced Matching, and EMQ diagnostics. Works alongside the TikTok Pixel or fully replaces it.

Why server-side for TikTok Events API

EMQ 75+ out of the box

TikTok's quality score starts high with auto-hashed em/ph/ttclid/external_id.

Events API 2.0 ready

Uses the newer /event/track/ endpoint — older /track/ is deprecated by TikTok end of 2025.

Dedupe with Pixel

Same event_id as the TikTok Pixel prevents inflated conversion counts.

Events tracked out of the box

Standard TikTok Events API events mapped automatically. Custom events supported via the same endpoint.

CompletePaymentPlaceAnOrderInitiateCheckoutAddToCartViewContentSubmitFormCompleteRegistration

Setup — 4 steps

Average time to live: under 15 minutes.

1
Pixel ID + access token from TikTok Events Manager
Assets > Events > Web Events > Manage > Events API.
2
Install TikTok GTM template
Client-side Pixel + matching server event via Servero container — one event_id shared.
3
Capture ttclid on landing
Servero auto-stores ttclid cookie for 30 days and attaches to every event.
4
Verify in Test Events tool
Live EMQ score + event delivery status from TikTok's debugger.

Server-side purchase to TikTok

javascript

fetch("https://track.yourdomain.com/capi/tiktok", {
  method: "POST",
  headers: { "Content-Type": "application/json" },
  body: JSON.stringify({
    event: "CompletePayment",
    event_id: orderId,
    event_time: Math.floor(Date.now() / 1000),
    user: { email: hashedEmail, phone: hashedPhone, ttclid, external_id },
    properties: { value: 129.99, currency: "USD", content_id: sku, content_type: "product" },
  }),
});